苟娟琼

博士、教授、经管虚拟仿真教学实验中心主任

基本信息

办公电话:51683883 电子邮件: jqgou@bjtu.edu.cn
通讯地址:北京交通大学经管学院 邮编:100044

教育背景

1992毕业于陕西师范大学获计算机科学理学学士,1995毕业于北方交通大学获计算机应用工学硕士,2009毕业于北京交通大学获管理学博士。自1995年以来,在北京交通大学从事信息管理与信息系统学科的教学和科研工作,期间在美国、澳大利亚、荷兰等高校进行访问。

工作经历

中国信息经济学会常务理事,中国管理案例研究会管理案例研究专业委员会委员,国际协同网络协会(SOCOLNET – Society of Collaborative Networks)委员。主要研究方向为:数字化转型、智能协同网络组织、Human-AI协同、数据治理、智慧教育等。近年来,主持、参加国家、省部级相关项目十余项,获省部级奖励3项,全国百优案例2篇,发表论文30余篇,专利1项,软件著作权3项。主编和参编教材十余本,其中《电子商务技术基础》、《ERP原理与实践》系列教材,获北京市精品教材。

与国外多位教授进行合作研究与学生联合培养,包括协同环境中的风险与机会发现,协同网络组织建模与数据融合,数字化赋能案例研究与案例沙盒。在数字铁路、数字化教育、智能建造等领域,与中国多家软件企业及大型国企进行科研实践合作,进行企业管理软件的研发与应用创新研究,以及组织协同信息化模式及新技术应用研究。


[Professional Experience] Full Professor of Economics and Management School at the Beijing Jiaotong University. She is Director of the Experimental Teaching Center of Economics and Management Virtual Simulation. She is an Executive Member of the China Information Economics Society, and member of SOCOLNET – Society of Collaborative Networks. She has coordinated and participated in over ten national and provincial projects and published over 50 papers and books. Her main areas of research interests include digital transformation, intelligent collaborative organisation networks, human-AI collaboration, integration and governance of big data, etc.


研究方向

  • 人工智能与服务科学理论
  • 信息化理论与实践
  • 数字经济与新兴产业管理
  • 信息系统工程
  • 企业信息化与数字化转型
  • 信息工程管理
  • 智慧交通与物流MBA
  • 大数据驱动的现代决策理论与科学管理
  • 项目管理与服务工程管理
  • 工业与系统工程
  • 安全工程管理
  • 综合管理
  • 物流工程管理
  • 英文MBA
  • 土木工程管理

招生专业

  • 管理科学博士
  • 信息管理博士
  • 信息管理硕士
  • 工商管理硕士
  • 工业工程与管理硕士
  • 工程管理硕士

科研项目

.          社会科学横向项目: 致远互联项目实施交付智能协同研究, 2025-2025

·        国家自然科学基金“面上”: 基于数据分析的协同网络中场景化行为智能研究, 2020-2023

·        铁路总公司(原铁道部): 铁路数据服务体系架构与权属关系关键技术研究, 2020-2020

·        教育部: 基于协同场景的高校学生行为智能研究, 2019-2020

·        铁路总公司(原铁道部): 铁路数据质量标准及数据标准化技术研究, 2019-2020

·        国家自然科学基金"青年基金": 多维情景本体构建与协同研究, 2018-2020

·        铁路总公司(原铁道部): 铁路大数据应用规划及关键技术研究, 2016-2018

·        铁路总公司(原铁道部): 铁路数据治理关键技术研究, 2016-2018

·        社会科学横向项目: 中铁供应链智能协同服务平台研究, 2020-2022

·        社会科学横向项目: 中国中铁“十四五”供应链管理规划编制咨询服务项目, 2020-2021

·        社会科学横向项目: 中铁物贸集团有限公司“十四五”规划编制咨询服务项目, 2020-2021

·        社会科学横向项目: 电力数据资产化落地运营方案优化, 2020-2020

·        社会科学横向项目: 数据资产与创新方案设计与应用, 2019-2022

教学工作

          主要从事信息系统开发和信息资源管理的教学和研究。承担本科生、研究生多门课程的讲授,包括:信息系统分析与设计、数字化创新与转型、ERP原理与实践、信息资源整合、服务供应链管理与创新等课程。在中澳商学院承担管理信息系统、ERP项目管理、ERP实施、企业应用整合(EAI)等课程的全英文授课。
        主编和参编教材十余本,主编教材中3部为北京市精品教材,2部十一五规划教材,是国家级精品课程“ERP理论与实践”的主要成员。

论文/期刊

  • 梁擎宇,苟娟琼,汪哲,Dabić.Affordances and constraints of automation and augmentation: Lessons learned from development of a Human-AI collaboration business simulation platform.Journal of Global Information Management,2024,1(32)
  • 郑骞,苟娟琼,Matos,Zhang,张小威.Digital capability requirements and improvement strategies: Organizational socialization of AI teammates.Information Processing & Management,2023,6(60)
  • 苟娟琼,张芳丛,张小威,张燕,汪哲.基于虚拟仿真模拟的人机协同成长框架研究.北京交通大学学报(社会科学版),2023,3(22)
  • 庞贝贝,苟娟琼,Hamideh,穆文歆,Zuopeng.Methodology and mechanisms for federation of heterogeneous metadata sources and ontology development in emerging collaborative environment.Vine Journal of Information and Knowledge Management Systems,2023,1(53)
  • 苟娟琼,杨超,吕希艳,张莉莉,易刚.面向智能建造的供应链协同若干问题.供应链管理,2023,None(4)
  • 张梦欣,苟娟琼,王莉.面向学习过程的桌面虚拟现实环境临场感研究.现代远距离教育,2022,2(None)
  • 郑骞,牛健,苟娟琼.建筑企业集团基于协同治理的业财融合研究.中国总会计师,2019,6(0)
  • 苟娟琼,刘古权.协同管理:从ERP到BCP.企业管理,2017,5(0)
  • 刘雨晴,苟娟琼,崔倩倩.基于NES模型的优惠券场景下用户画像构建研究.中国商论,2021,5(None)
  • 张梦欣,苟娟琼,王莉.面向学习过程的桌面虚拟现实环境临场感研究.现代远距离教育,2022,2(None)
  • Benaben,Louis,Benoit,Matthieu,Nafe,Thibaut,苟娟琼,穆文歆.Instability is the norm! A physics-based theory to navigate among risks and opportunities.Enterprise Information Systems,2021,None(None)
  • 卢睿,冯运卿,苟娟琼,李学伟.重载铁路安全影响因素筛选及其权重分析.中国安全科学学报,2018,2(28)
  • 庞贝贝,苟娟琼,张雷,穆文歆.基于主题分析和语用情境融合的多义术语识别研究.情报理论与实践,2022,45(1)
  • 苟娟琼,李楠,吕特特,吕希艳,Zhang.Barriers of knowledge transfer and mitigating strategies in collaborative management system implementations.Vine Journal of Information and Knowledge Management Systems,2019,1(49)
  • 苟娟琼,蔡霞辉,窦水海.Behavior evolution of pedestrian crossing in the "Chinese style road crossing" scenario.Advances in Transportation Studies,2016,Special Issue(3)
  • 陈宋敏,吕希艳,苟娟琼.Personalized recommendation model: An online comment sentiment based analysis.International Journal of Computers Communications & Control,2020,1(15)
  • 苟娟琼,丁嘉种.黑板式可重用系统及其实现研究.铁路计算机应用,1994,1(0)
  • 窦水海,李雪梅,苟娟琼.Study on urban road intersection traffic scenario simulation based on cellular automaton.Advances in Transportation Studies,2013,SPECIAL ISSUE(None)
  • 曹天成,穆文歆,苟娟琼,彭丽宇.A study of risk relevance reasoning based on a context ontology of railway accidents.Risk Analysis,2020,8(40)
  • 庞贝贝,苟娟琼,穆文歆.面向高校学生深度辅导领域的主题建模和主题上下位关系识别研究.数据分析与知识发现,2018,6(2)
  • 彭丽宇,张进川,苟娟琼,李学伟.基于BP神经网络的铁路轨道几何不平顺预测方法.铁道学报,2018,9(40)
  • 庞贝贝,苟娟琼,穆文歆,张雷.供应链服务转型中的生态矛盾及其治理机制研究——以蜀海公司为例.管理案例研究与评论,2018,1(11)
  • 苟娟琼,李佳遥,穆文歆,杨蕾.基于WSR方法论的道路交叉口行为情境建模.北京交通大学学报(社会科学版),2018,2(17)
  • 苟娟琼,李佳遥,相静,Zhang.Innovating service delivery through a community-based B2B2C platform: A case study of card union.Journal of Cases on Information Technology,2018,4(20)
  • 李佳遥,苟娟琼,穆文歆,彭丽宇.基于事故链情境的铁路潜在风险关联推理研究.铁道学报,2017,11(39)
  • 苟娟琼,张淑珺.Demand uncertainty control based on the supply-driven coordination techniques in the Chinese catering service supply chain.International Journal of Grid and Utility Computing,2016,3(7)
  • 窦水海,苟娟琼.信号交叉口过街行人和机动车驾驶员行为演化研究.北京交通大学学报(社会科学版),2015,4(14)
  • 苟娟琼,相静,张淑珺,Wei.Robustness-improvement strategy and modeling under uncertainty of Chinese catering service supply chain.International Journal of u- and e- Service, Science and Technology,2015,7(8)
  • 李福鑫,苟娟琼.Personalized mechanism of randomization on the road based on multi-agent collaboration.Advances in Transportation Studies,2014,2014 Special Issue(Vol. 3)
  • 苟娟琼.Simulation of humanism design of road intersections based on behavior-intensive CA model.Advances in Information Sciences and Service Sciences,2013,2013.5(5(3))
  • 苟娟琼.Model of service-oriented catering supply chain performance evaluation.Journal of Industrial Engineering and Management,2013,2013.6( 6(1))
  • 苟娟琼,邹庆茹,王莉.基于改进计划行为理论的青少年交通违规行为分析.北京交通大学学报(社科版),2012,3(vol.11)
  • 苟娟琼.基于多层次本体集成的服务系统建模.北京交大学报,2011,151期(vol34)
  • 苟娟琼. Structural description and its application of urban traffic scenarios.Advances in Information Sciences and Service Sciences,2011,6(Vol3(6))
  • 苟娟琼,李学伟.面向服务的供应链动态整合模型研究.物流技术,2009,5(vol 28)
  • 苟娟琼.Three Questions to Guide Study and Practice in the IS Field.Journal of Business Systems, Governance and Ethics,2006,1(3)
  • 苟娟琼,关忠良.基于原有数据库的DOS系统建设研究.管理信息系统,2001,4()
  • 苟娟琼,关忠良.试论电子商务与企业信息化建设.数量经济技术经济研究,2002,7()
  • 苟娟琼,关忠良.数据库体系化环境及若干问题研究.铁路计算机应用,2002,4()
  • 苟娟琼,刘世峰.信息驱动的电子商务一体化研究.科学学与科学技术管理,2002,5()
  • 苟娟琼,陈学东.第三方软件质量保障的实施研究.计算机工程,2002,4()
  • 梁擎宇,Banks,苟娟琼.Persistence, emergence, and fadeout: Influence of AI teammates on the salience of human identities at work.Proceedings of the 57th Hawaii International Conference on System Sciences,2024
  • 赵育慧,苟娟琼,汪哲,温雨曦.Emotional impact analysis of human-machine collaborative decision-making.7th International Conference on Artificial Intelligence and Big Data (ICAIBD 2024),2024
  • 张梦欣,苟娟琼,张芳丛,张小威.Assessment of higher-order thinking skills in conversation situation.11th International Conference on Information Technology and Quantitative Management (ITQM 2024),2024
  • 梁擎宇,苟娟琼,李文强,黄龙.Exploring the barriers and mitigation strategies in digital business ecosystem development: A case study from engineering material supply service provider.IFIP Advances in Information and Communication Technology,2020
  • 刘青华,苟娟琼,Luis.Towards agile operation for small teams in knowledge intensive organizations: A collaboration framework.Boosting Collaborative Networks 4.0: 21st IFIP WG 5.5 Working Conference On Virtual Enterprises, Pro-VE 2020,2020
  • 梁擎宇,苟娟琼.A conceptual framework of human-system interaction under uncertainty-based on shadow system perspective.IFIP Advances in Information and Communication Technology,2021
  • 庞贝贝,Afsarmanesh,苟娟琼,穆文歆.Supporting transparent information/knowledge federation in collaborative administrative environments.Collaborative Networks and Digital Transformation,2019
  • 苟娟琼,杨熙,Dai.On demand integration of dynamic supply chain application based on semantic service oriented architecture.Research and Practical Issues of Enterprise Information Systems II, Vol 1,2008
  • 刘心怡,穆文歆,苟娟琼,周倩羽,张嘉欣.Integrated modeling and collaborative decision-making method based on event logic knowledge graph.Collaborative Networks in Digitalization and Society 5.0-24th IFIP WG 5.5 Working Conference on Virtual Enterprises, PRO-VE 2023,2023
  • 张环月,穆文歆,苟娟琼.Research on railway transportation data grading based on collaborative context metamodel.2023 6th International Conference on Artificial Intelligence and Big Data, ICAIBD 2023,2023
  • 何书垚,苟娟琼,张小威,佟希飞.Developing a collaboration planning method for knowledge heterogeneity in construction supply chain management.24th IFIP WG 5.5 Working Conference on Virtual Enterprises, PRO-VE 2023,2023
  • 祝铭,苟娟琼,张小威.Gamification operation design method for supply chain collaboration.24th IFIP WG 5.5 Working Conference on Virtual Enterprises (PRO-VE 2023),2023
  • 张燕,苟娟琼,何书垚.Exploring the barriers and mitigation strategies in collaborative network development: A case study from equipment manufacturing company.IFIP Advances in Information and Communication Technology,2022
  • 张燕,苟娟琼,何书垚.Exploring the barriers and mitigation strategies in collaborative network development: A case study from equipment manufacturing company.23rd IFIP WG 5.5 Working Conference on Virtual Enterprises, PRO-VE 2022,2022
  • Benaben,Matthieu,Benoit,Louis,苟娟琼,穆文歆.A physics-based theory to navigate across risks and opportunities in the performance space: Application to crisis management.Proceedings of the Annual Hawaii International Conference on System Sciences,2020
  • Benaben,Montreuil,苟娟琼,李佳遥,Matthieu,Ibrahim,穆文歆.A tentative framework for risk and opportunity detection in a collaborative environment based on data interpretation.Proceedings of the 52nd Annual Hawaii International Conference on System Sciences,2019
  • 梁擎宇,苟娟琼.A conceptual framework of human-system interaction under uncertainty-based on shadow system perspective.Doctoral Conference on Computing, Electrical and Industrial Systems,2021
  • 梁擎宇,苟娟琼,李文强,黄龙.Exploring the barriers and mitigation strategies in digital business ecosystem development: A case study from engineering material supply service provider.21st IFIP WG 5.5 Working Conference on Virtual Enterprises, PRO-VE 2020,2020
  • 赵旭帆,苟娟琼,应文池.Developing digital business ecosystems to create collaborative value in supply-chain finance.Working Conference on Virtual Enterprises,2020
  • 李文强,苟娟琼,何书垚,汪哲.Research on configuration framework of simulation rules based on existing simulation teaching platform.22nd IFIP WG 5.5 Working Conference on Virtual Enterprises, PRO-VE 2021,2021
  • 吴天琪,苟娟琼,穆文歆,汪哲.Behavior data collection in collaborative virtual learning environments.22nd IFIP WG 5.5 Working Conference on Virtual Enterprises, PRO-VE 2021,2021
  • 苟娟琼.A theoretical approach for detecting and anticipating collaboration opportunities.IFIP WG 5.7 International Conference on Advances in Production Management Systems (APMS),2019
  • 杨正泽,苟娟琼.Research on the economic benefits of high-speed railway enterprise based on activity based costing method.2nd International Conference on Modern Economic Technology and Management (ICMETM),2015
  • 李晗,苟娟琼.Research of the operating platform of catering service supply chain collaborative based on demand-driven.11th International Conference on Service Systems and Service Management (ICSSSM),2014
  • 张淑珺,苟娟琼.Uncertainty control based on coordinative process in catering service supply chain.2014 11th International Conference on Service Systems and Service Management (ICSSSM),2014
  • 王蔚,穆文歆,苟娟琼.Spatial-temporal data association based ontology alignment research in high education context.2019 International Conference on Big Data Engineering (BDE 2019),2019
  • 庞贝贝,Afsarmanesh,苟娟琼,穆文歆.Supporting transparent information/knowledge federation in collaborative administrative environments.20th IFIP WG 5.5 Working Conference on Virtual Enterprises, PRO-VE 2019,2019
  • 王阳茗,苟娟琼,穆文歆.Research on data analysis and application for college teacher-student communication.International Conference on Industrial Engineering and Systems management,2019
  • 苟娟琼,刘青华,穆文歆,应文池,Afsarmanesh,Benaben.A digital-enabled framework for intelligent collaboration in small teams.20th IFIP WG 5.5 Working Conference on Virtual Enterprises, PRO-VE 2019,2019
  • 苟娟琼,李楠,穆文歆,刘青华,吕希艳.Chinese collaborative software in digital transformation era.19th IFIP WG 5.5 Working Conference on Virtual Enterprises (PRO-VE 2018),2018
  • 李佳遥,Bénaben,苟娟琼,穆文歆.A proposal for risk identification approach in collaborative networks considering susceptibility to danger.19th IFIP WG 5.5 Working Conference on Virtual Enterprises (PRO-VE 2018),2018
  • 李福鑫,苟娟琼.Research on risk association rules mining based on apriori algorithm.2017 International Conference on Logistics, Informatics and Service Sciences (LISS 2017),2017
  • 李佳遥,苟娟琼.Modeling of railway risk interrelation based on the study of accident context.The 14th International Conference on Information Systems for Crisis Response And Management,2017
  • 苟娟琼,马婷婷.The research on Luen Thai’s supply chain model based on virtual value net.The Sixth Wuhan International Conference on E-Business,2008
  • 苟娟琼,蔡霞辉.Behavior simulation of "Chinese Style Road Crossing" based on evolutionary game theory.International Conference on Logistics, Informatics and Service Sciences (LISS 2016),2016
  • 庞贝贝,苟娟琼.Risk forewarning model of freight period based on scenario merging.2016 International Conference on Logistics, Informatics and Service Sciences (LISS 2016),2016
  • 窦水海,李雪梅,苟娟琼,李学伟.Analysis of Urban Road Intersection Model Based on Cellular Automaton.Proceedings of 2nd Conference on Logistics, Informatics and Service Science (LISS 2012),2013
  • 杨蕾,苟娟琼.Research on the Problem of Yellow Light Dilemma Modeling Based on CellularAutomata.3nd International Conference on Logistics, Informatics and Service,2013
  • 张琼,苟娟琼.Research on Semantic Retrieval Based on Integrated multi-storage.International Conference on Research and Practical Issues of Enterprise Information Systems,2011
  • 杜小倩,苟娟琼.HUMAN FACTORS IN URBAN TRAFFIC BASED ON THE CAUSAL RELATIONSHIP.Conference On Enterprise Information Systems 2011,2011
  • 苗改梅,苟娟琼.(2) YEARBOOK DATA INTEGRATION BASED ON COMMON WAREHOUSE MODEL.Conference On Enterprise Information Systems 2011,2011
  • 龙文超,苟娟琼.(4) SOCIAL ATTRIBUTES OF URBAN TRAFFIC AND ITS CATEGORIES.International Conference On Enterprise Information Systems,2011
  • 纪艳军,苟娟琼.RESEARCH PROCESS ORIENTED INTELLIGENT DECISION SUPPORT SYSTEM FRAMEWORK.International Conference On Enterprise Information Systems 2011,2011
  • 郭姝妍,苟娟琼.Humanism Design of Road Intersections based on.2nd International Conference on Logistics, Informatics and Service Science(Volume 2),2012
  • 柴锐,苟娟琼. Customer evaluation model based on the catering industry's supply chain ecosystem.2nd International Conference on Logistics, Informatics and Service Science,2012
  • 沈顾官,苟娟琼.Service-Oriented Catering Supply Chain Performance Evaluation Model.2nd International Conference on Logistics, Informatics and Service Science,2012
  • 邵丽萍,王馨迪,苟娟琼.以培养.北京交通大学经济管理学院人才培养,2009
  • 苟娟琼,邹萍.On-Demand Service-Oriented Integration of Traffic Information Services Based on SSOA.Soli’2008,2008
  • 苟娟琼,李学伟.On-Demand Integration of Digital Service System.Soli’2008,2008
  • 苟娟琼,杨熙.On Demand Integration of Dynamic Supply Chain Application Based on Semantic Service Oriented Architecture.The IFIP International Conference on Research and Practical Issues of Enterprise Information Systems,2008
  • 苟娟琼,李学伟.Discipline Comparison of SSME with IS and its Education Implications.IEEE International Conference on Services Computing,2008
  • 苟娟琼,马婷婷.A Research on Supply Chain Integration Strategy Based on Virtual Value Net,Research and practical Issues of Enterprise Information Systems.The IFIP International Conference on Research and Practical Issues of Enterprise Information Systems,2008
  • 苟娟琼.A Profession-focused and Integrated IS Knowledge Framework.信息管理前沿理论与技术研究,2008
  • 苟娟琼.A Profession-focused and Integrated IS Knowledge Framework.第十三届海峡两岸咨询管理发展策略研讨会论文集,2007
  • 苟娟琼.On Demand Integration of Dynamic Supply Chain Application Based on Semantic Service Oriented Architecture.The IFIP International Conference on Research and Practical Issues of Enterprise Information Systems (CONFENIS 2007),2007
  • 苟娟琼.A Research on Supply Chain Integration Strategy Based on Virtual Value Net.The IFIP International Conference on Research and Practical Issues of Enterprise Information Systems (CONFENIS 2007),2007
  • 苟娟琼.The research on Luen Thai’s supply chain model based on virtual value net.The Sixth Wuhan International Conference on E-Business,2007
  • .数据科学融入信息管理专业课程体系的初步探讨.守正创新 面向未来 推进“双一流”建设——北京交通大学经济管理学院教学改革研究与实践,2017

专著/译著

  1. 面向协同治理的场景化数据互操作,2023,北京交通大学出版社
    虚拟服务价值网的建模与动态整合,2010,北京交通大学出版社
    企业资源计划,2009,电子工业出版社
    电子商务导论,2009,电子工业出版社
    企业资源计划教程,2008,清华大学出版社
    ERP原理与应用,2008,中央广播电视大学出版社
    企业资源规划(ERP)综合实训,2008,中央广播电视大学出版社
    电子商务技术基础,2008,电子工业出版社
    商用ERP实训教程-(含光盘),2007,北京交通大学出版社 清华大学出版社联合
    ERP系统模拟实验教程,2007,电子工业出版社
    ERP原理与实践,2005,清华大学出版社,北京交通大学出版社
    Visual Basic 6.0程序设计教程,2005,清华大学出版社

专利


2025070900195670, 面向不确定事件应对的组织知识智能化应用方法及装置


软件著作权

1软件著作权:场景化AI虚拟仿真平台系统,软著登字第11151116,登记号:2023SRO563945,2023.5

(2)软件著作权:数智化转型虚拟仿真平台系统,软著登字第11087835号,登记号:2023SRO500664,2022.10

(3)软件著作权:交通信息服务管理与整合平台系统,专利授权号:2009RBJ0587,国家版权局,2009.1

(4)软件著作权:高速铁路与社会经济相互影响模拟系统,专利授权号:2011RBJ2457,国家版权局,2011.6

(5)软件著作权:人员效能评估咨询系统,专利授权号:2007SRBJ2621,国家版权局,2007.10

获奖与荣誉

1.    2025年,第五届北京市教师教学创新大赛一等奖

2024年,Quacquarelli Symonds (QS)颁发的“2024QS重塑教育国际奖

2025年,AACSB颁发的“Innovations That Inspire”

2024年,中国教育技术协会首届数字教育示范案例优秀奖

2024年,北京市教育委员会颁发的北京市教育系统教书育人先锋

2024年, 北京交通大学优秀教师称号

2022年,第三届北京交通大学教师教学创新大赛二等奖

2021年,北京交通大学“‘三育人先进个人称号

20188月,中国管理案例共享中心百优案例,致远互联:双轮驱动下的知识转移之道

20179月,致远互联:当最佳实践遭遇互联网+’创新,中国工商管理案例共享中心百优案例

3      20162月,基于国民经济基础设施属性的铁路运输企业财税支持政策研究,获铁道科技奖二等奖。

4.    20151月,高速铁路与社会经济相互影响机理与评估系统,获中国铁道学会科学技术奖,二等奖。

5.    20149月,铁路物联网发展趋势与规划研究,获中国铁道学会科学技术一等奖。

社会兼职

中国信息经济学会常务理事